I’d normally write more of an intro, but I’m sitting here with my new Community Management Associate, Matthew Lum (AKA @matthewjlum on Twitter), and I know you want to get to the news you missed over the last 24 hours. So, let’s dive in, shall we? Here’s your binder-less Social 6 for 10/18/12:
#6: Case Study: Restaurant Rewards Customers With Cash-Back Promos (Street Fight)
#5: Aptitude, not influence, makes good social media pros (ZDNet)
#4: Brand Caught Handling Social Media Issue Well! (Marketing Pilgrim)
#3: Lynx Facebook Post Claims Body Spray Can Turn Lesbians Straight (Mashable)
#2: My Tweet-by-Tweet Analysis of Last Night’s Debate (JeremyGoldman.com)
#1: LinkedIn’s Profile Refresh Is All About the Visuals — Just Like Other Social Giants (All Things D)