LivingSocial Layoffs, Social CMOs, & Twitter's List of No-Nos: The Social 6 News Roundup for 11/30/12
Folks, we did it. We made it to Friday. Thursday, however, had plenty of interesting stories clicked on & shared on my social radar, including the troubles at LivingSocial, a guest post by yours truly on Young Upstarts, and a look at how "Social" certain CMOs are. Here's your Social 6:
#6: Street Fight Daily: LivingSocial Layoffs, Google Buys Coupon Platform (Street Fight)
#5: Should Your Small Business Engage In Newsjacking? (Young Upstarts)
#4: The Fortune 100 Top Social Brands -- Are Their CMOs Social? (CMSWire)
#3: This Is How Much Time You Spend on Facebook, Twitter, Tumblr (Mashable)
#2: The 3 Things You Can't Do On Twitter (ReadWriteWeb)
#1: 1,000 jobs gone at Groupon & LivingSocial; can daily deals turn things around? (Business Insider)
Related articles
The Social 6: Stories You Missed This Past Weekend, 8/27/12
Social Media 101: Getting Started On The Top Social Networks - Business 2 Community
Reading this Business to Community piece made me feel like I was reading one of the earlier chapters of my upcoming book Going Social (shameless plug). Really nice set of tips if you're just starting out.
How Congregation Beth Elohim in Park Slope developed a winning social media campaign
I don't normally share Jewish news despite growing up as a Modern Orthodox Jew, but this crosses over into my love for leveraging social platforms to create value. This Clodagh McGowan (great name) on Brooklyn Ink gives great insight as to how the congregation used grassroots support to create a powerful campaign.
Big investors rethinking social media
This San Francisco Chronicle piece outlines how the stock market's treatment of Facebook, Zynga and Groupon has led many Silicon Valley insiders to rethink their investments in social platforms. I believe this to be ultimately a good thing, as investors will really be thinking about what companies are working on initiatives that can be monetized in the near future, versus companies that brag about how many users they have without a clear path towards building impressive revenue numbers.
How Instagram's New Geotagging Feature Can Be Used by Brands
While the title is somewhat misleading in that Instagram has had geotagging for awhile (its Photo Map is truly the new innovation), this article by Allie Snelius outlines some of the opportunities now available to brands.
She's 14, Going on 140 Characters
This New York Times piece really elicited a ton of clicks. It profiles Maude Apatow and her intense Twitter following of 67,000+. Pretty nice profile; I personally loved seeing how her famous director/producer father, Judd, uses Twitter to engage with her.
Barry Diller's InterActive Corp acquires About.com for $300M
Pretty big business move, as Barry Diller’s massive but surprisingly under-the-radar Internet conglomerate InterActiveCorp (IAC) has purchased About.com for $300 million in cash, according to reporting from the New York Times and Mashable.
